Yesterday DEEP JEWELS announced the card for their June 5 show at Shinjuku FACE. The story here is not the underwhelming main event which I will get to in a minute but that the rest of the show is dominated by these teen models known as Team DATE. This nonsense emphasizes the dirty little secret of not only Japanese women's MMA but joshi puroresu. The main audience for both products are dirty old men. Why do you think STARDOM owner Hiroshi Ogawa wants a bikini model as his champ? Dirty old men are a big part of his fanbase. It's the same thing for DEEP JEWELS matchmaker Shigeru Saeki. He knows that pretty teens attract dirty old men. Of course they don't like to acknowledge this and that's why it's a dirty little secret. When I mentioned this to a friend who lived in Japan and attended JEWELS shows, he was surprised that I knew about the dirty old men. And he also acknowledged it as true. But I've been writing about this stuff for many years and I know how Japanese promoters think. And dirty old men have always been the target audience for women's MMA. The problem now is it's too damn obvious. And anyone who tries to tell you anything else is blowing smoke up your ass. The main event of this show will have Emi Tomimatsu vs Sugi Rock for the vacant DEEP JEWELS Atomweight Championship. They are both mediocre midcard fighters. But Saeki generates more revenue for DEEP JEWELS farming out his better fighters to outside organizations. It doesn't leave much for DEEP JEWELS shows. And then they fill the rest of the show with the Team DATE teen models. Saori Ishioka will face Hana DATE, Amiba will face Nori DATE, Mina Kurobe will face Renju DATE, Tomo Maesawa will face Karei DATE and Yuko Kiryu will face Real DATE. And in an amateur match, 12 year old Karen DATE will face Ayumi Ozaki. That should be enough to attract the dirty old men. Maybe DEEP JEWELS should change their name to Dirty Old Man MMA. At least that would be truth in advertising.
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